Content SEO Audit
Every successful content strategy starts by looking at what’s already there. We’ll provide an analysis of your website’s current search engine performance and look at what can be done to improve it. We’ll look at your site’s on-page SEO, including its architecture, structure and internal linking. We’ll also look at its current content and identify opportunities for improvement.
Once we’ve identified opportunities to improve your search engine performance, our content writing agency takes things further by analysing your target market. We’ll look at what your competitors are doing and we’ll identify content opportunities to help strengthen your position in the marketplace. We’ll carry out thorough keyword research using our 5-step approach and create a content calendar that makes the most of your targeted keywords.
Tone of Voice Guidelines
With a strategy firmly in place, we can help you develop tone of voice guidelines for your brand. It’s one thing knowing what to say and another knowing how to say it. Our guidelines will ensure that your brand’s tone of voice is consistent in every piece of written communication it publishes. We’ll also provide you with content templates that can be used to form the basis of all your communications.
Content Writing and Management
Once we have a solid strategy in place and we’ve established your tone of voice, our content writing agency can write and publish your content for you. All of your content will be optimized in accordance with Google’s guidelines to ensure that it ranks well in search engines. We can manage your communications by publishing directly to your CMS and we use content management software to ensure that every piece of work is edited, proofread and scheduled before publication.