202 Mott St, New York, NY 10012, USA sales@rightpapa.com +1 (315) 215-1305

Pay Per Click

PPC (Pay per Click) Management Agency

PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to complement existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.

Our PPC service includes much more than just managing Ad-Words Campaigns.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign. If you'd like to find out about how we can help you, use the form to get in touch.

We offer complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage and we help.

Expectation from our PPC Campaign Management

Ad-Words Strategy

PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, Ad-Words remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but Ad-Words enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.


Keyword Selection involves selecting a keyword that corresponds to the website that it is to be linked with.

Finalizing the Budget the final bid to be put forward is just a fraction of the budget, it still needs to be settled upon intelligently.

Ad Creation is the captivating advertisement needs to be designed, underlining the various restrictions posed by the Search Engines.

Landing Page Selection

It is significant that the PPC ad is linked with an appealing landing page, radiating the subject matter of the website.

Bing PPC Advertising

If 100% of the Internet doesn’t search exclusively on Google, why should your ad campaign be limited to it? Bing has a market share of 20% searches performed in the United States. Right Papa Web Solutions can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, we can help you get the most out of your search advertising on Bing. Right Papa Web Solutions is also a participant in the Beta for the Bing remarketing program.

Facebook Ad Campaign

Facebook advertising presents a perfect complement to any search marketing campaign. With 1.01 billion daily active users and 894 million mobile daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.

E Commerce Ad Campaign

Both Google and Bing offer Shopping ads to allow you to showcase individual products directly in the search results. Shopping ads appear above organic listings for almost all terms centered around commercial products and even sometimes appear above standard paid search ads. The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.

Auditing of PPC Campaigns

At Right Papa Web Solutions, we offer a PPC audit as a service to clients who aren’t necessarily looking to switch PPC providers, or let go of managing the accounts themselves – they are simply looking for ways to improve and hone their efforts. Our best PPC managers will comb through your account and give you the very same advice we would employ if your account was our account.


Right Papa Web Solutions offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.